Dell is integrating air-filled cushion technology and renewable materials including molded pulp cushions and 100 percent recycled High-Density Polyethylene (HDPE) thermal-formed cushions. Milk jugs and laundry detergent bottles are typical materials that comprise the HDPE recycled waste stream. Over the next year, Dell estimates that it will integrate nearly two million recycled milk jugs into cushions protecting its Studio Hybrid system. An estimated 33 million recycled milk jugs will be integrated into desktop and laptop packaging in 2009.
there’s a lot of good stuff in this new initiative from dell. shareholders will be glad to hear of the $8M+ savings & hippieflavers are sure to applaud the elimination of 20MM pounds of packaging material over the next four years. while this is being framed as an environmental measure that helps stocks prices, it’s most importantly an issue of increased efficiency. “green living” isn’t just about using sustainable materials, but using all materials more wisely. boxes made of 90% post-consumer waste are great unless you’re using too much material to begin with. step back from your systems and consider how you can holistically maximize your resources. make less into more.